Tenet Re-brand Goes Live on 1st March
Issued: 01 March 2010
Rebrand signals not only a bright new image, but also a whole new way of working, both internally and externally
Tenet's much-anticipated re-brand is set to go live on Monday 1 March, signalling not only a bright new image for the group, but also a whole new way of working, both internally and externally.
The most obvious change will be a simplification of Tenet's corporate structure, with the component businesses re-aligned under three distinct new identities.
Tenet Connect replaces the network brands of Interdependence and M&E, Tenet Select is the new name for the group's directly authorised services business (formerly Tenet Support Services), while LIME and Premier Partnerships will unite under Tenet LIME.
Each of the three new brands will have its own primary colourway, all of which are incorporated in the new group logo, which is completed by the strapline: ‘Your partners for prosperity’.
Underpinning the new identity will be a much-simplified website, which will combine the advantage of being easier to navigate with a host of new features, including a directory for consumers to find their nearest local adviser. A refreshed private extranet site is planned for later in the year.
A complete change of stationery and literature is also being introduced and will include a series of bespoke brochures plus new marketing tools and the re-design of all marketing, point-of-sale and associated support material.
Simon Hudson, Tenet’s CEO comments: “The re-brand is being implemented following feedback from existing advisers and extensive independent research into what intermediaries want and how Tenet is perceived in the market as a whole.
“It revealed a number of very interesting things, chief amongst which was a need to simplify our business and make our services more easily available,” he stated.
“Accordingly, the re-brand is part of a wider transformation programme designed to significantly strengthen Tenet’s position and offer a wide range of additional features and benefits for advisers, as we seek to epitomise all that is best in terms of quality and professionalism.”
Mr Hudson went on to emphasise that it is much more than just a cosmetic makeover. “It’s a complete culture change,” he said, “with the aim of making Tenet easier to do business with, whilst at the same time re-inforcing our passion and total dedication to helping advisers thrive.
“We firmly believe in shared success, twinned with openness & honesty. This fresh, new approach will ensure we’re always on the front foot in our continual quest to find new or more effective ways to do things, especially in the lead up to RDR implementation.”
