TENET REBRANDS SUPPORT SERVICE BUSINESS

Date Published: 23 May 2008

Tenet’s support proposition for directly authorised advisers has been re-branded as Tenet Support Services (TSS). This sees the trading styles of IFA Professional, Mortgage Professional and Insurance Professional replaced by a single brand, for both the purposes of clarity and to align the business more closely with the well known Tenet brand.

In current market conditions, advisers are rightly being more selective about the organisations they align themselves with and Tenet’s longevity, financial stability and experience is proving attractive. The tailored support that TSS offers has also been a key feature of its recent success and this has been focused on in the new literature, based on the theme of a restaurant menu and with the strapline ‘your needs, your choice’.

Tenet Group distribution and development director, Keith Richards comments:

“The demands of initiatives such as TCF, increased focus on small firms and the uncertainty of the RDR are prompting advisers to question if they are buying enough support or even the right type of support for their needs. Tenet has seen a 40% growth in new firms joining our support service business over the past couple of years and we feel that this re-brand is an obvious step in our ongoing development and success.”

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