LIME and Whitechurch form strategic alliance

Issued: 09 December 2009

Access to LIME's mortgage club for all Whitechurch members

Tenet's non-investment network Lifetime Insurance Mortgage Experts (LIME) and The Whitechurch Network have formed a strategic alliance, providing access to LIME's mortgage club for all Whitechurch members.

With more than 20 key lenders, market leading rates and access to exclusive products, the club additionally offers the benefit of direct payment to its members.

LIME and Whitechurch have a strong cultural fit and aligned strategies for the future. Both are building on positive opportunities to enhance their respective propositions through this alliance and expect to see further growth. Initially Whitechurch members will be able to leverage higher procuration and commission terms, but both organisations are open to further cross development initiatives, should they be mutually beneficial to their respective members.

LIME distribution & development director, Keith Richards, comments:

"Both organisations have identified synergies and with the future challenges and opportunities which present themselves through the Mortgage Market Review and Retail Distribution Review, we are very pleased to develop this new alliance for the ultimate benefit of our respective members."

Ian McIver, managing director of The Whitechurch Network comments:

"I am very pleased with this arrangement. Our members are now able to secure some of the best lender terms in the market whilst simultaneously earning an additional revenue stream as a result. The ability of a network member to really control and influence their own distribution is a phrase that is often overused but is actually quite rare. However, this arrangement allows members to decide what suits them best."